The Trend: The NYC subway system has seem some interesting ad campaigns in its time, but few have been more controversial than this. Over the past few days Nucleus Genomics has been aggressively advertising their IVF+ service, encouraging parents to have their “best baby” with ads like “Have a smarter baby” and “IQ is 50% genetic”. Unsurprisingly, these ads have a lot of people talking. Couple that with the fact that someone just wrote a massive hit piece on Nucleus, which the company has pushed back on. Never a dull day in tech, eh?
Opportunities: