
The Idea: In 1995, Mark Leonard left an 11-year career as a Canadian venture capitalist with one obsession: a category of software every VC was ignoring. While everyone else chased flashy consumer apps and horizontal SaaS, Leonard noticed something weird about Vertical Market Software - the niche stuff that runs marinas, libraries, dental practices, and oil rigs. High switching costs. Predictable cash flows. Sticky recurring revenue. And almost nobody bidding on them. So he raised $25M, set a 25%+ ROIC hurdle rate, and started buying them up - one tiny $2-4M deal at a time. The plan: never sell, let founders keep running their companies, redeploy every dollar of free cash flow into the next acquisition, and compound for decades. This was the beginning of Constellation Software.
The Execution:
The lesson? Mark Leonard built one of the great compounding stories of the modern era by ignoring everything that was hot and obsessing over what was boring. He didn't disrupt anything. He didn't go viral. He never gave a podcast interview. He just bought 1,000 small businesses nobody else wanted, never sold a single one, and let the math do its thing. The most underrated superpower in business isn't vision - it's the patience to compound.