Half Baked Newsletter June 15th-2.jpg

The Idea

In Kiel, Germany, around 2018, Sven Efftinge was sick of a problem most developers had simply learned to live with: setting up a working environment was miserable. Every new project meant hours, sometimes days, installing dependencies, configuring tooling, and chasing the oldest excuse in software, "it works on my machine." Efftinge knew the territory better than almost anyone. He led Eclipse Theia, the open-source browser IDE built at his company TypeFox. Alongside Johannes Landgraf, a former corporate-finance hand from KPMG and Allianz, he reckoned the fix was obvious. Stop fighting local machines. Move the entire environment into the cloud. One click from any GitHub URL, and you are ready to code, with the same setup every time, for every developer on the team. No more "works on my machine," because there was no machine to break. This was the beginning of Gitpod, the company now known as Ona.

The Execution

The lesson?

Ona spent seven years hardening boring infrastructure, sandboxed, ephemeral, secure cloud environments, to solve a deeply human problem: getting code to run the same way for everyone. When AI agents arrived, that same plumbing turned out to be exactly what an autonomous agent needs to run safely and unsupervised for hours. They didn't chase the moment with a flashy new model. They re-founded the company around the substrate they'd already built. The best founders set out to fix "works on my machine." Ona's reward was owning the machine the work now runs on.