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The Idea:

Peter Albert took a job at Meta with an unusual side quest. He wasn’t there for the salary or the title. He was there to find a co-founder.

He landed in Meta’s AI ranks, on the core team behind Llama 2, one of the most important open-source language models ever released. Nearby was Fryderyk “Fryd” Wiatrowski, a Warsaw-raised Oxford maths and computer science graduate who’d already done a stint in high-frequency trading before joining Meta.

The pair started spending their evenings building AI agents. The frustration was obvious to anyone working in AI in 2023. Language models could write an essay in seconds, but they couldn’t actually do anything. Every piece of real office work still meant a human clicking through a dozen different apps, one tab at a time.

Their bet: give AI the digital equivalent of arms and legs, and it could handle the tedious work that ate everyone’s week.

Six months into his full-time role, Wiatrowski walked out. Albert went with him.

This was the beginning of Viktor.

The Execution:

The lesson? Zeta Labs never had the wrong idea. It had the wrong address. The same agent failed four times in ten inside a browser, then burned margin on every email inside an inbox, before landing in Slack, where a ten-minute wait feels fast because you’ve asked a colleague rather than clicked a button. Two and a half years of “too niche”, then $30M ARR in six months. Before you kill the product, try moving it.