❓ Problem

Buying a house has become a borderline fantasy. The median US home runs around $400k, it takes the average household roughly seven years to save a down payment, and the moment a decent listing appears a Hunger Games-level battle breaks out between bidders.

But here is the part nobody talks about. The homes you would actually want often never hit the open market at all. They get snapped up before you can refresh Zillow, traded quietly between well-connected agents as "coming soon" or pocket listings. Compass alone says the vast majority of its listings are shopped privately before going public.

Meanwhile, millions of homeowners would happily sell to the right buyer at the right price. They are not "for sale", but they are absolutely "for sale-curious". The empty nester rattling around a five-bed. The landlord quietly tired of a tenant. The couple who would move tomorrow if someone made it easy. Nobody has ever thought to ask them. The demand exists, the supply exists, and the two never meet because the entire industry is built around homes that are already listed.

✅ Solution

A productised off-market house buying agent that goes and finds the home you want, even when it is not for sale.

• You pin the homes you would buy tomorrow. Drop a pin on specific houses, streets, or a tight neighbourhood and price band. The ones you actually want, not whatever happens to be listed.
• A propensity engine scores who is quietly ripe to sell. It blends public records, ownership tenure, equity position, life-stage signals and local turnover to rank which owners are most likely to say yes, so you are not spraying letters at random.
• Each owner gets a personal, AI-drafted letter in your voice. Not an investor's "we buy ugly houses" postcard. A warm, human note from a real family who loves their street and wants to live there, drafted to sound like you actually wrote it.
• The moment one bites, the platform becomes your agent. It pulls comps, sets a defensible offer range, hands you negotiation scripts, and connects you to a vetted solicitor (or title attorney in the US) to get it over the line.

The wedge is narrow on purpose: help one motivated buyer land one specific home. The platform underneath, propensity scoring plus outreach plus deal support, expands into the entire buyer side of the transaction.

📊 Key Numbers

Market size

• Around 4 million existing homes change hands in the US every year, representing roughly $1.65 trillion in annual transaction value.
• That generates approximately $70 billion in real estate agent commissions a year, at an average commission of about 5.7% split across both sides.
• The buyer side alone is a ~$30-40 billion annual pool. At ~4M sales, a ~$417k median price and a ~2.55% buyer agent commission, that is over $40 billion paid every year just to get buyers into homes.
• The median US existing home now sells for around $400k, so this is a high-ticket, high-emotion, infrequent purchase. Exactly the kind where people will happily pay for help.

ARR potential