Use these templates to reach out to micro-influencers (10k-100k followers). Personalise every message - swap in a specific post reference and tailor the offer. Keep it short, lead with value, and don't pitch on first contact.

Template 1: Cold DM (Short)

Best for: Instagram and TikTok DMs. Keep it under 5 sentences. No attachments.

Hi [Name],

Loved your post on [specific topic] - exactly the kind of content our audience follows too.

I'm [your name] from [product] - we help [one-line description of what you do]. We'd love to get [product] in front of your audience and think your followers would genuinely find it useful.

Would you be open to a free trial in exchange for an honest post? Happy to sort out the details if you're interested.

[Your name]

Template 2: Cold Email (Longer)

Best for: creators who list an email in their bio. Slightly more detail, still punchy.

Subject: Quick collab idea for [their handle]

Hi [Name],

I came across your [post/video/reel] on [specific topic] and it stuck with me - really well done.

I'm [your name], founder of [product]. We [one-line description]. We're working with a handful of creators who are a natural fit for what we've built, and your audience immediately came to mind.

Here's what we're thinking:

• Free access to [product] for you to try genuinely
• A unique affiliate link / discount code for your audience ([X]% off)
• A flat fee of $[X] if you'd prefer a paid arrangement