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The Idea:

In early 2023, Sigge Labor and August Erséus had an idea and no lawyer. OpenAI’s models had just opened up, and the pair were convinced legal work, an industry built on reading, reviewing and drafting, was the obvious place to point them. So they recruited Max Junestrand, a 23-year-old studying at the Stockholm School of Economics who had worked growth at two YC startups. He had never set foot inside a law firm.

His fix was blunt. He cold-messaged around a hundred lawyers and offered to pay their hourly rate if they’d let him buy them lunch.

In May 2023, the trio interviewed at Y Combinator. A partner asked what type of lawyers they served. Junestrand’s answer: “Are there different types of lawyers?” The room laughed. They were rejected.

Instead of folding, they talked their way into Mannheimer Swartling, the biggest law firm in the Nordics, and set up shop in a windowless conference room where the air con cut out at 5pm. It was, at least, next to the Coke fridge.

This was the beginning of Legora.

The Execution:

The lesson?