The second brain for your home, from the keys to the closing.
Moving house is one of life's most reliably miserable experiences. It is expensive, exhausting and stressful, and the moment it ends a second, quieter problem begins: you now own the most complicated and expensive thing you will ever buy, and nobody handed you a manual for it.
The numbers are brutal. The typical American homeowner spends around $6,087 a year just on repairs and maintenance, and roughly $24,529 a year on all non-mortgage home expenses, the equivalent of three-quarters of a million dollars over a 30-year mortgage. Maintenance and hidden costs are the single biggest source of buyer's remorse: in Bankrate's 2025 survey, 42% of homeowners with regrets said upkeep cost more than they expected.
It is getting worse, not better. The median owner-occupied US home is now around 41 years old, which means roofs, boilers, HVAC and water heaters are all hitting end-of-life at once, while service inflation keeps pushing the cost of every call-out up. And the information you need to manage all of this, what systems you have, when they were installed, when they need servicing, who to call, is scattered across a closing folder, a drawer of manuals, and the previous owner's memory. Most people just wing it until something breaks at the worst possible moment.
So you have a perfect storm: a high-stress entry event, a relentless ongoing burden, and zero connective tissue between the two. Here's what we're thinking.
An AI concierge that helps you move into, then maintain, every aspect of your home. A "new-home-in-a-box" front end bolted onto a lifelong home-management engine.
The wedge is the move (a clean, high-intent acquisition moment). The business is everything that happens in the years after.
Market size