Newsletter Images February 25th, 2026 (2).jpg

The Idea: Jesse Zhang graduated from Harvard in 2018 and founded Lowkey, a gaming clip-sharing app that was eventually acquired by Niantic. It was during that first startup journey - manually handling customer support as a two-person team with no real tooling - that he built a deep empathy for just how broken the support experience was. When GPT-4 arrived and large language models suddenly became capable of genuine reasoning, Jesse saw the opportunity clearly. He teamed up with Ashwin Sreenivas, a Stanford CS grad who had previously founded Helia (sold to Scale AI), and the two met at an Andreessen Horowitz retreat in Utah where they started canvassing large companies about where AI could deliver real value. Customer support kept coming up. Every company was drowning in tickets, burning cash on BPOs, and watching customer satisfaction scores crater. This was the beginning of Decagon.

The Execution:

The lesson? Jesse and Ashwin were told not to enter the customer support space - too crowded, too much AI hype, too many fancy demos. They entered anyway because they saw something others missed: enterprises didn't need a better chatbot, they needed an AI agent they could actually trust. By obsessing over measurable outcomes, building transparency into every decision the AI made, and signing six-figure contracts before they had a full team, they turned the most boring category in software into a $4.5B company in 24 months. The market doesn't reward the first mover. It rewards the one who makes it work.