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The Idea:

In 2022, Agnay Srivastava left Mumbai for the Rose-Hulman Institute of Technology in Indiana, expecting his coding skills to carry him into a US internship. Then hiring froze. He fired off somewhere between 2,500 and 3,000 internship applications and got roughly 10 to 12 callbacks.

Two years later, Pulkit Gupta arrived from Jaipur. He’d been coding since 13 and had built a language app with over a million downloads by 17. It didn’t matter. He was sending 10 applications a day and losing three to four hours to it, with nothing predictable to show for the effort.

The pair met at a friend’s dinner in 2024 and bonded over the same grind: retyping the same resume into the same Workday forms, as international students in a market that only wanted senior hires.

So they built the thing they wished existed. An agent that finds the jobs, rewrites the resume and hits submit.

This was the beginning of Tsenta.

The Execution:

The lesson? Tsenta asks users to hand over something personal: their entire job search. Views couldn’t buy that. So the founders borrowed trust from creators their users already followed, many inside the same expat communities Agnay and Pulkit came from. Those users told them exactly what sucked, every fix made the next campaign convert better, and two students who’d sent 3,000 applications by hand hit a $3M run rate in 12 weeks. When your product asks for trust, don’t build it from scratch. Borrow it.