Newsletter Images February 9th, 2026.jpg

The Idea: Back in 2020, The lawyer had spent an entire summer manually summarising court cases - work that was tedious, slow, and ripe for automation. They tinkered with early AI models like BERT and GPT-2, but the tech wasn't ready. Then GPT-3.5 dropped and changed everything. Max Junestrand, a 23-year-old engineer with no legal background (but a past life as a professional gamer), saw the opportunity. He cold-called over 100 lawyers to understand their pain points, then convinced Sweden's largest law firm, Mannheimer Swartling, to let him build the product from inside their offices. Nine months later, they had a working AI platform that could review documents, draft contracts, and research case law faster than any junior associate. This was the beginning of Legora.

The Execution:

The lesson? Max didn't come from law. He came from gaming, where speed and pattern recognition are everything. He treated legal AI like a new game to master - interviewing 100+ lawyers before writing a line of code, embedding inside a law firm to build credibility, and compressing what most companies do in a year into a quarter. Sometimes the best person to disrupt an industry is someone who's never worked in it.