Overview

Most founder websites leak conversions in predictable ways — a vague headline, a buried value proposition, missing social proof, a weak call to action. The problem is that you're too close to your own site to see them. You wrote the copy, you know what you mean, so your brain fills in the gaps a first-time visitor never would. Claude doesn't have that blind spot. This tutorial walks you through running a structured conversion audit on your own website in about 10 minutes, producing a prioritised list of fixes you can make the same day.

What You'll Need

• A Claude account (free tier works)
• Your website open in a browser
• A way to take screenshots
• 10 minutes

Step 1 — Capture Your Page Properly

Before uploading anything, take screenshots the way a visitor actually experiences the page.

• Take one screenshot of just the above-the-fold section — everything visible before any scrolling. This is the most important screenshot because it's what determines whether a visitor stays or leaves.
• Take a full-page screenshot of the entire homepage. On most browsers you can do this through the developer tools, or use a free extension like GoFullPage.
• If your mobile site is significantly different, take a mobile screenshot too — more than half your visitors are likely on a phone, and many founder sites are designed desktop-first.

Upload all of these to Claude in a single message.

Step 2 — Run the Structured Audit Prompt

Paste this prompt into Claude alongside your screenshots:

`You are a conversion rate optimisation expert. I've uploaded screenshots of my website homepage. Audit it as if you are a first-time visitor who has never heard of this company.

Assess these five things specifically:

1. HEADLINE CLARITY — In one sentence, what does this company do? Could you tell within 5 seconds? If not, what's unclear?

2. VALUE PROPOSITION — Is it obvious who this is for and why they should care? What's the single most compelling reason to stay on this page, and is it prominent enough?

3. SOCIAL PROOF — Is there evidence that other people trust or use this product? Is it in the right place, or buried below the fold?

4. CALL TO ACTION — Is the primary action obvious? Is there one clear next step, or too many competing options? Would a visitor know exactly what to do next?

5. FRICTION & CONFUSION — Where would a first-time visitor get confused, lose interest, or hesitate? What questions would they have that the page doesn't answer?

For each of the five areas, give me a score out of 10 and a one-sentence explanation of the score.`

Claude will return a structured breakdown with a score and a specific observation for each of the five areas. This alone usually surfaces two or three problems you'd never have noticed yourself.