❓ Problem

Dating apps are a photo game, and most people are losing it without knowing why. Photos drive 80%+ of the swipe decision, and getting the full profile right can improve date conversion by as much as 21x. That is not a marginal-gains problem. Most guys are one group-shot deletion and one bio rewrite away from a completely different dating life, and nobody has ever told them.

The obvious fixes are all broken. The AI profile-raters are garbage because taste does not come from a model - it comes from the people doing the swiping. Your mate's opinion is a sample size of one, and he is probably being nice. Reddit will roast you for free, but anonymous strangers dunking on your fishing photo is not a plan. What you actually need is a panel of the demand side: real people who swipe on people like you, telling you exactly what they see in the first half-second. Right now, there is no way to buy that.

Meanwhile the stakes keep rising. Around 380 million people use dating apps worldwide, the dating services market will do roughly $8.4 billion in revenue in 2026, and users are already paying more per head every year for boosts and visibility tricks that put a bad profile in front of more people. Paying to promote a profile that does not convert is the dating equivalent of running ads to a broken landing page.

✅ Solution

A marketplace where you submit your full dating profile and get personalised feedback from a vetted panel of reviewers who actually swipe.

• You submit everything. Photos, bio, prompts, the apps you use, and who you are trying to attract. The whole funnel, not just headshots.
• A panel of 3-5 vetted reviewers audits it independently. Each delivers a ranked photo order, what to cut, a bio rewrite, and a specific reshoot list ("candid laughing shot at dinner, lose the sunglasses pic"). Reviewers are recruited from the demographic the customer is trying to match with, so the feedback comes from the actual demand side.
• The verdicts get aggregated. Where three out of five reviewers independently agree, that is signal, not opinion. The customer gets a single consolidated report: consensus fixes up top, individual takes below, and a premium tier with a Loom walkthrough talking them through it.
• Reviewers earn a cut of every audit, which turns your best swipers into a supply side that recruits itself. Good reviewers build a track record, charge more, and become the product's moat.

The wedge is the one-off audit. What it expands into is the full glow-up funnel: reshoot bookings with photographers, before/after re-audits, message and opener reviews, and ongoing "profile management" for people who want their dating life run like a growth channel.

📊 Key Numbers

Market size

• TAM: ~380 million dating app users worldwide sitting inside a dating services market worth ~$8.4 billion in 2026. Roughly 30% of US and UK adults have tried a dating app.
• SAM: English-speaking male users who are active but underperforming, comfortably 20-30 million people in the US and UK alone. These are the customers already paying for boosts and Tinder Gold to amplify profiles that do not convert.
• SOM: the segment frustrated enough to pay $50-100 for a fix today. ROAST claims 724,000+ profiles optimisedwith an inferior AI product, which is the clearest possible proof that hundreds of thousands of people will pay for this exact job to be done.

ARR potential

• Bottom-up: 1,000 audits a month at a $75 average is $900k in annual GMV. At a 40% platform take, that is a ~$360k business run from a form and a payment link.