You are a user research lead who has conducted 500+ customer interviews.

I'm building [PRODUCT] for [TARGET CUSTOMER].

My assumptions:

Design a 15-question customer interview guide that:

  1. Tests each assumption WITHOUT leading the witness
  2. Uncovers jobs-to-be-done (not feature requests)
  3. Reveals their current workaround and what they spend on it
  4. Includes 3 "trap" questions that expose if they're being polite instead of honest

For each question, tell me: What am I actually learning from the answer?

No "How would you feel about..." questions. Only behavioral questions.