1. Executive Summary

AI-powered software that automatically converts flat-pack furniture manuals into step-by-step video tutorials for retailers and consumers.

2. The Problem

Few things test patience (or a relationship) like assembling flat-pack furniture. Manuals are confusing, diagrams unclear, and frustration high.

• 63% of consumers report struggling with assembly instructions.
• ~20% of furniture returns are due to failed assembly, not product defects.
• Retailers eat those return costs, and customers churn.

Here’s what we’re thinking: Better assembly UX = happier customers + fewer returns.

3. The Solution

• Product

  • 📝 Retailers upload a manual (PDF, image, or CAD files).
  • 🤖 AI parses text + diagrams → auto-generates a 3D-rendered step-by-step video.
  • 📲 Videos are embedded on product pages, emailed post-purchase, or accessible via QR code on packaging.
  • 📦 Optional: AR overlay (phone camera shows where screws/panels go in real space).

• Go-to-Market (GTM)

  Start with mid-tier online furniture retailers who can’t afford to manually create videos for thousands of SKUs but want to reduce support calls/returns.

• Business Model

  SaaS subscription + per-manual fee. Example: $99–$299/month base + $3–10 per manual processed.

• End Goal

  Acquisition by IKEA, Wayfair, Amazon, or an AI video company (Synthesia, Runway) for a 7–10x revenue multiple.

4. Market Size

• Global Furniture Market: ~$666–750B (2024) → projected $1.1–1.3T by 2033.
• RTA / Flat-Pack Furniture Market (your real target):
  • ~$20–30B globally in 2024.
  • Growing at ~5–7% CAGR.
  • Especially strong in North America, Europe, and Asia (IKEA, Taobao, Wayfair, Amazon).

Serviceable Addressable Market (SAM):