You’ve found the perfect bookshelf. Unfortunately, whoever designed it assumed your living room was 20 centimetres wider.
The next one fits, but comes in the wrong colour. The one after that has nowhere to hide the cables. Eventually, you buy something that almost works and spend the next five years looking at the gap beside it.
Online shopping offers enormous choice, but you’re still choosing from products somebody else designed. Your home, belongings and preferences have to fit the catalogue.
Custom furniture already offers an alternative. Pickawood makes shelving for stairs and sloping ceilings, while Tylko sells configurable furniture. The opportunity isn’t inventing bespoke manufacturing. It’s making buying something bespoke much easier.
Nikita Bier’s custom dog door is the spark. He described using AI to design a product around his home, despite having no metal fabrication or electrical engineering knowledge, then arranging manufacturing.
The customer promise is simple: “Tell us what you want. We’ll help you design it, get it made and deliver it.”
Introducing Thingsmith: an AI-powered marketplace for custom goods, starting with furniture and storage for people’s homes.
Customers could arrive with a detailed specification, a sketch or a vague idea. The platform helps turn that into a product they can actually order.
Start with shelving, desks and storage units built from a limited set of adjustable designs. This gives customers meaningful flexibility while keeping production manageable.
The broader ambition remains Amazon for custom goods. Furniture is the first category, rather than a promise to manufacture absolutely anything on day one.