1. Executive Summary

A marketplace that empowers anyone to create, host, and monetize their own fitness community — from run clubs and yoga circles to pickleball leagues and weekend bootcamps. Organizers get the tools to manage events and collect payments, while members get a simple way to discover and join fitness tribes.

2. The Problem

Grassroots fitness is booming — think run clubs, pickleball groups, outdoor yoga, and CrossFit crews. But the infrastructure for organizing and monetizing these communities is clunky: WhatsApp groups, Google Sheets, Venmo links, and scattered event invites.

• Over 40% of adults say they’d exercise more if they had a community (CDC survey).
• The global sports & fitness club industry is $90B+, yet community-led fitness is under-monetized.
• Organizers lack simple tools to manage memberships, collect payments, and grow their communities.

Here’s what we’re thinking: One platform where anyone can launch and grow a fitness community — without the admin headache.

3. The Solution

• Product

  • 📲 Quick onboarding: organizers create a club page in minutes.
  • 🗓 Scheduling tools for classes, games, and events with RSVPs + waitlists.
  • 💳 Monetization built-in: memberships, drop-in passes, merchandise, sponsorships.
  • 👯 Social layer: chat, leaderboards, challenges, and progress tracking.

• Go-to-Market (GTM)

  Start with grassroots fitness leaders (run clubs, boutique instructors, local leagues) by offering free tools + revenue upside.

• Business Model

  • 10–15% transaction fee on memberships, events, and marketplace sales.
  • SaaS subscription tier ($20–50/mo) for organizers needing premium analytics, branding, and CRM.

• End Goal

  Become the “Shopify for Fitness Communities” → enabling millions of micro-gyms, clubs, and trainers. Sell to a major fitness player (ClassPass, Strava, MindBody, Nike) at a 7–10x revenue multiple.

4. Market Size

• Global fitness & health club industry: $90B+ (IBISWorld).
• Sports participation market (community & recreational leagues): ~$200B worldwide.
• Serviceable Opportunity (SOM): If 100K communities worldwide each generate ~$5,000/year in platform transactions → $500M annual revenue potential.